CRESCO cannabis

How do you make brand a proudly boring cannabis brand? Without any puns.

We positioned Cresco Labs as the daily wellness ritual that makes every other daily ritual even better focusing on the consistent, high quality product from a brand that Californians could trust.

The confident and straightforward OOH highlighted the refined aesthetic over striking fonts and repetition to underline the campaign’s primary message, “excellent everyday cannabis,” with other copy variations to reinforce quality, consistency and everyday usability.