INDEED
‘THE RISING’

“We Help People Get Jobs.” 

It’s Indeed’s mission and promise that guides their every decision.

So it should have come as no surprise that when we pitched them a spot that celebrated the resilience of job seekers by spotlighting a range of real Americans overcoming the adversities of the job hunt, Indeed said “We just bought :60 on the Super Bowl.”

In fact, it DID come as a surprise - since it was almost December, in the middle of a pandemic.

Since the previous Super Bowl,over 22 million people had lost their jobs. It became clear that this year (you know, the unprecedented one) it was more important than ever to deliver a message of hope and resilience to Americans out of work. 

With a simple graphic type treatment, a cast of real Indeed users, and a well-known song sung by a 19 year old Tik Tok creator with the voice of a real angel, we created a film that heroized job seekers and made it clear that no matter who you are, what you need, or what experience you have, Indeed is here to help. 

The spot got attention. - Ad Age tracker, Ace Metrix Most Empowering

And so did Christian Shelton, the 19 year old who sang for us  - LA Times, Elite Daily, Yahoo News, his TIK TOK!!

While the spot aired and for the rest of the game, we wanted to connect every Super Bowl ad to interesting job opportunities. We drafted off brand conversation to a hopeful and entertaining one about jobs #NowHiring job seekers while guiding our audience to relevant job listings.

Twitter gave us the Audible Award from their #BestOfTweets Brand Bowl LV for being the brand with the best adjusted to real-time events as #NowHiring unfolded on social media. That’s what you get for putting your money where your tweets are.