Specifically pacific
Pacific Foods has been in the organic soups, broths and milks biz 30 years. In fact, sales were through the roof thanks to the 2020 apocalypse. But though their product is probably in your pantry right now, PF came to us because nobody could remember their brand name.
So we pitched them a campaign that put their names in people's minds and their soup in people's mouths. Here is the Specifically Pacific Foods campaign (their first national campaign, specifically.)
We also developed a new look and feel system for the brand that dialed up the deliciousness of their products by setting a new standard for how they photograph their food. And established brand awareness in the crowded soup aisle with a logo system that spans all their assets.
