TV is the best escape, but choosing what to watch feels like a job. And if I’m not paying an arm and a leg for the monthly subscriptions, I’m expected to remember so many the passwords! Of roommates, boyfriends, family members... my god, the passwords!

But there’s a place where TV flows like it’s free, because it is. Pluto TV. And we got to launch it nationally with a disruptive and weird campaign of tv, digital and OOH that landed PlutoTV as the destination for free TV. We worked with a few badass creative teams to concept an alternate TV universe that people could drop into any time with a new brand identity including a new logo and “motion-inspired” design elements.