STARBUCKS RED CUP.

When the iconic red cup arrives on the shelf at your local Starbucks, you're officially in holiday-mode.

For the 2018 launch, we pushed for a more emotional route, tapping into the feeling of the seasons that the red cups bring instead of their usual BYGO messaging. These two spots show little moments of magic coming to life after taking a sip of a Starbucks’ holiday beverage.

And if you can believe, it worked! Starbucks had the highest traffic day in the past 3 years, sales went up 20%, and launch day was the highest grossing sales day in Starbucks History (which is 48 years long according to a quick google search).