We ask shoppers to take a closer at the ingredients in their cheese sauce in this bold, competitive campaign to introduce Tillamook Sauce Starters. We put into question the main ingredient of typical Alfredo jars, Mac n' Cheese powder packets, and room-temp, jiggly queso from a jar when you could make the real stuff at home from award-winning cheese and specially blended seasoning.  

In these spots and social posts, we went head-to-head with the competition with a series of posts that made one thing clear: The best cheese makes the best cheese sauce. Simple as that.