TINDER SWIPE NIGHT

We were thrilled to be a part of the Swipe Night team to develop a first-of-its-kind interactive experience inside the Tinder app. We helped Tinder users take a first-person apocalyptic adventure where they decide what happens next. Their choices dictated more than just the story; they impacted their matches and served as icebreakers to start more meaningful conversations. By inviting members to match through entertainment, Swipe Night got the Tinder community on the app, all at once, swiping together.

By reimagining its own revolutionary creation, the swipe, and repurposing it for a cutting-edge experimental activation, Tinder pushed the online dating industry forward. Swipe Night operated at the intersection of entertainment, technology, marketing and dating, reinventing the way people match with each other. 

AWARDS

Cannes - Entertainment Grand Prix

Clio Awards - 2 Gold, 2 Bronze

D&AD Awards - 1 Graphite, 1 Wood, 3 Shortlists

One Show Awards - 1 Gold, 2 Silvers, 2 Bronzes, 8 Merits

ADC Awards- 3 Gold, 1 Bronze, 1 Merit

Webby’s - 1 Winner, 3 Nominees

Andy Awards - 1 Gold

Adweek Ads of the Year- The Top 15 Stunts and Innovations of 2019

Adweek ARC Awards- Best Use of Brand/Product Integration Into Existing IP

Adweek ARC Awards- Best Use of Mobile Video

AICP Next Awards - Digital Experiences

AICP Next Awards - Integrated Campaign

Adstars Awards - 1 Grand Prix, 4 Gold, 1 Silver, 2 Bronze

Cresta Awards - 1 Grand Prix, 4 Gold, 2 Silver, 1 Bronze

Caples Awards - 1 Gold, 4 Silvers, 1 Bronze

Preserved as a permanent film archive in the Museum of Modern Art

Emmy Nomination