GREEK TRAGEDY
When you compare Tillamook Greek Yogurt to any other Greek Yogurt you realize that eating the later would be nothing short of a tragedy. A greek tragedy, if you will.
So we created a social campaign that compared rich, creamy Tillamook Yogurt with its runny competitors, using a meme series highlighting Tillamook's delicious texture with renaissance paintings depicting Greek Mythology characters.
These memes gave soupy yogurt haters a way to express their range of emotions experienced when eating Tillamook Greek vs other Greek. #AvoidAGreekTragedy, people.