We like to make things less boring.
When we started as the Tillamook social team, there was a severe dichotomy between the social work and the commercial/campaign work. The commercial work was bold, striking and narrated by a grizzled, no bull-shit farmer. The social work was laden with lifestyle shots and was geared toward mommy-bloggers. Not a delectable cheese pull in sight. This didn't feel right.
We pushed the look and feel of the brand from blah to badass.
We pushed the photography and language to be more fun, audacious and mouthwatering by convincing our team and client that this way would:
Produce thumb-stopping content amongst a feed saturated with overhead shots of meticulously styled food. Perfectly imperfect food was way more delicious.
Show cohesiveness that amplifies Tillamook campaign work.
Set us apart as a food brand and attract more followers who would drool on their phone screens with every post we created.
We didn't have the budget, we food stylists, editors, hand models and photographers on top of art director and writer. We also became our own producers. But to us, it was worth it because we pushed the brand into something more badass. Our fans took notice, and so did the CEO of Tillamook.
It’s exciting when the fun way is the right way.
